Keep Your Customers in Love With Your Brand
Valentine’s Day, while heavily commercialized in our culture, represents one day of the year when the focus is on love and romance. If you’re single you may hate Valentine’s Day. If you and your partner have been together for many years, you may wonder how to keep the romance in your relationship. Research suggests that staying positive, frequent communication, and supporting your partner in self-growth are a few key ways to keep love alive.
My husband works in procurement and interacts directly with vendors who solicit his company for business. He recently told me about a vendor who initially earned a contract by having a solid, honest, and persistent sales approach. This vendor worked hard, over nearly 18 months, to earn the company’s business. In the beginning, his service was above and beyond what other vendors were providing. He checked in frequently to make sure my husband’s company was happy with the product, service, and pricing. But as time went on, he slowly withdrew. He stopped checking in, giving the impression that the sale was his only true goal.
As a marketer, there are many ways to maintain customer relationships and keep your current customers in love with your brand. Regular newsletters, frequent social media posts, and targeted email communications are a few of the ways you can nurture your current customers. Staying in regular contact can let them know that you are interested in a long-term relationship, not a one-time fling.
Need help building regular newsletters, frequent social media posts, and targeted email communications? Let Selden Solutions help you with retention solutions customized for your business. Start the conversation today.
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