SMART social media goals can help you to focus and achieve growth in your social strategy.

Start sharing your contact info instead of promoting Apple.

Unlock the mystery of your competitive edge with secret shopping.

QR codes are everywhere now, and they’re a great tool to have in your marketing toolbox.

Email is still one of the most effective ways to reach your audience.

Customer service should always have a place in your marketing strategy.

Color incites emotion and drives action. It’s also incredibly complex! Learn more about the psychology of color and what may work best for your next marketing project in this post.

The font you choose to represent your brand can leave a lasting impression. There are countless fonts available today, and with that, countless options to send the right message.

There’s more than what may meet the eye when it comes to making a visual impact with your marketing messages.

Don’t overlook the sweetness of low-hanging fruit! Sometimes the best way to impact your marketing strategy is to improve what’s directly within your easy reach.

As a marketer, there are many ways to maintain customer relationships and promote retention. Learn more in this post about how to keep customers in love with your brand.

Personalization creates value and connection. In marketing, creating value and connection are two important ways to promote customer loyalty. As marketers, we have the opportunity to enrich relationships and win customer loyalty through personalized communication and service.