Secret Shopping
I first learned about secret shopping when I worked at a bank. The bank would hire secret shoppers to come in and rate the service of bank employees, so after I was “shopped” my manager would let me know how I did. The secret shoppers were stealthy. I never knew when I was being evaluated, so the bank had a clear picture of how well I served our customers.
I now use secret shopping in another way: To keep myself informed of what competitors are doing and to stay abreast of trends in the industry. My husband and I also secret shop our own company, Selden Solutions, to more fully understand what our customers experience through Facebook, the website, search, and email communications.
Secret shopping can be an eye-opening way to learn about what customers experience of your business. Shopping others in your industry can help you stay informed of trends, hot topics, and provide a competitive yardstick. It’s an effective method to continuously improve your brand experience and a valuable tool to have in your marketing toolbox.
Need some ideas on how to secret shop to learn more about your business or competitors? I’ve got some great ideas for you - or I’m more than happy to secret shop for you! Contact me via text or phone call at 817-771-0748 or email me at elizabeth@seldensolutions.com to learn more.
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